Showing posts with label competitors. Show all posts
Showing posts with label competitors. Show all posts

Tuesday, March 2, 2010

Quote of the week

“Rare is the company that truly understands what its competitors and their decision makers care about most, how they perceive their assets and capabilities, and what all this means for their strategies.”

--Hugh Courtney, John T. Horn and Jayenti Kar, Getting into your competitor’s head, The McKinsey Quarterly, February 2009

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