The 4-1-1 on Google Juice

PK Dennis of Die-Tech, Inc.

When the marketing director for Die-Tech, Inc., (one of the S. Dale High Center's member companies), PK Dennis gave her presentation on Social Media for our family business community this spring, she mentioned "Google Juice." And I have been intrigued by the term ever since.

What is Google Juice?
Google Juice (or in more official circles--Search Engine Optimization) is the virtual substance which flows between web pages through their hyperlinks, in both directions! (Notice in the preceding paragraph I have four hyperlinks embedded in the text--just look for the underlined copy for live links). Pages with lots of links to them acquire more Google Juice; pages which link to highly juicy pages--pages with great content which are highly ranked--can acquire additional Google Juice.

Google Juice, in essence, is the value that Google gives to your site, for having a valuable link from a good site. The value adds up for each link, and you get better search rankings!

 Why should you care about Google Juice?

Googlebots will crawl and index your site more often if you have inbound links. Google Juice will help your site be more popular with Internet browsers like Google--though Bing is another popular browser that operates much the same way and responds to SEO techniques.

If you want to attract more visitors to that beautiful brand-spanking new website you've just invested untold thousands of dollars into (and believe me--you do want more hits), Google Juice or search engine optimization should be a primary concern for your marketing/communications/IT people.

How to create more Google Juice?
I can tell you, from having done some SEO research in the past, that posting content regularly is important for best SEO or for kickin' Google Juice. So, if you venture into Social Media, try to carve out time to post content regularly for optimal results.

There is actually a free downloadable report called "Fast and Easy Search Engine Ranking" available at a blog called Google Juice. I merely sent them my work email address, they sent me a confirmation notice and I downloaded the report within seconds of receiving the confirmation. The report contains more specific information than "update content regularly," on how to maximize your Google Juice or SEO and link building.

Here's some other great links I found on fortifying your Google Juice:

• How to Get Ranked Higher on Google
• More Juice, Please! A Link-Building Checklist for Editors
• Using Social Networks to Get More Juice